Besides, the customers of Tests are satisfied that they get value for their money. Tests guarantees this by Price check survey, Club card scheme and Tests range products. For the workers inside the Tests, they are taught ways to serve customers politely and how to fulfill the need of customers successfully. Tests is good in marketing expertise too. Deco's format of stores such as extra, home plus, superstores, express and test. Com gives the consumers the convenience and they are highly respected by the consumers. Weaknesses
The weaknesses of Tests are that it is still largely dependent on I-J for its sales. It is doubtful if it will support fair-trade cotton clothing objectives. The business model that Tests is using is suitable for I-J and not for the rest of the world. Even though Tests sales are growing from low priced items there is fall in sale of non-essential and high priced products. If fair-trade cotton clothing are perceived as non-essential, its sales objectives will not be achieved. Tests has suffered from bad debt, credit card arrears and household insurance claims. This is financially debilitating.
Opportunities Tests can exercise a high degree of buying power to ensure that it has economies of scale in its fair-trade cotton clothing line. The growth opportunities n Europe and Asia provides excellent opportunities for growth. Most importantly, the growth of online sales shows excellent opportunity for increasing the sales of Tests. For example, growing online shopping in the I-J. In Germany cotton clothing has good opportunity because it has the endorsement of Tests brand; it has the marketing Hansel of Tests, and the backing of an excellent product mix.
If fair-trade cotton clothing offers a good product for money it will get a good reception in Germany. Threats There are some competitors exist in market to substitute Tests. Giant is an example. SOOT Analysis of Tests By mismanaging goods and service. The goods sold in Tests is many and even cheaper than Giant, but Giant is the one of competitors for Tests. Besides, government regulation is one of the threats. For example, when government increase the food or goods cost, it will affect the customer of Tests decrease.