3 Ways to Redesign Your Product and Spark a Price Revolution
The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from | | With price-simplifying, price is the strategy. Everything else is tactics -- the means to arrive at ...
Price Simplifying Vs. Proposition Simplifying: Understanding Your Options
The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from | | The two simplifying strategies -- price simplifying and proposition simplifying -- are very different...
Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India IKEA GROUP Ikea is a Dutch worldwide company native Sweden specialized in...