Product Differentiation Analysis Nintendo Wii
The "Wii" gaming console was first introduced into the video gaming world in November of 2006 by Nintendo. This console was the first of its kind to actively involve gamers' physical participation thr...
The Marketing of the PlayStation
The PlayStation consoles produced by SCEI built a good reputation among the community of gamers: 3% of PS3 users experienced technical problems, while 42% did with the Xbox. Only 9% say they want to c...